Restaurant Industry

How Consumers Feel About Restaurant Prices, Quality and Service.

Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service

Customer Experience, Market Research, Restaurant Industry / By

New research reveals shifting consumer attitudes toward restaurant dining, with value perception emerging as a critical factor in customer satisfaction. Based on responses from 1,410 consumers, this comprehensive study found that while overall dining frequency has increased compared to two years ago, diners are increasingly scrutinizing the value they receive for their money. Despite generally positive ratings for food quality and service—with both averaging 8 out of 10—a significant 41.4% of customers felt they received only fair or poor value from their last dining experience.

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The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Customer Experience, Hotel Industry, Loyalty, Market Research, Restaurant Industry, Retail Industry / By

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

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