Market Research

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays

What happens when a customer can’t find what they’re looking for on store shelves? In today’s competitive retail landscape, product availability and functional in-store displays are crucial elements that can make or break a sale. Learn more in our free report.

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The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

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Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service.

The study reveals that while customers recognize the potential efficiency benefits of AI, they still strongly value human interaction for its empathy, personalization, and ability to handle complex issues.

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Enhancing the Movie Theater Customer Experience: Insights and Strategies

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual quality, dynamic pricing, premium offerings, and special events. Adapt to changing trends and preferences to stay competitive in the entertainment market.

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Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

In today’s competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards and discounts?

Our latest market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” uncovers the secrets to building exceptional customer experiences that drive true loyalty.

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Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research

The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for senior living communities to understand the concerns and considerations of potential residents and their families.

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research Read More »