Market Research

The Hidden Cost of Poor Cancellation Experiences

Subscription Exit Strategies: Exploring the Customer Journey Through Cancellation

Customer Experience, Market Research / By

Our new study examining subscription cancellation experiences reveals a concerning trend: 60.4% of consumers actively avoid services they believe will be difficult to cancel. The research highlights how poor cancellation experiences significantly impact brand perception and future customer acquisition in subscription-based businesses.

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The Hidden Cost of Poor Cancellation Experiences

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience

Customer Experience, Market Research, Retail Industry / By

In today’s retail environment, locked merchandise has become commonplace – but customer patience has not. Our new research reveals that 84% of consumers expect assistance within 4 minutes when encountering secured items. When this expectation isn’t met, 45% of frustrated shoppers turn to third-party retailers like Amazon instead. Retailers must reassess how their security measures impact sales and customer experience.

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How Consumers Feel About Restaurant Prices, Quality and Service.

Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service

Customer Experience, Market Research, Restaurant Industry / By

New research reveals shifting consumer attitudes toward restaurant dining, with value perception emerging as a critical factor in customer satisfaction. Based on responses from 1,410 consumers, this comprehensive study found that while overall dining frequency has increased compared to two years ago, diners are increasingly scrutinizing the value they receive for their money. Despite generally positive ratings for food quality and service—with both averaging 8 out of 10—a significant 41.4% of customers felt they received only fair or poor value from their last dining experience.

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Senior Living Consumer Trends for 2024

Beyond Expectations: Unveiling Senior Living Consumer Demands for 2024

Customer Experience, Market Research, Senior Living / By

With so many options for senior living these days, it’s important to understand what really matters to older adults and their families when choosing a home. Things like quality of care, available amenities, how engaged the staff are, and of course, cost, all play a big role. These factors don’t just affect how happy residents are — they impact how much peace of mind families have, and ultimately, how well a community does in terms of keeping rooms filled and staying financially healthy.

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New study reveals 81% of shoppers can't find products

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays

Customer Experience, Market Research, Retail Industry / By

What happens when a customer can’t find what they’re looking for on store shelves? In today’s competitive retail landscape, product availability and functional in-store displays are crucial elements that can make or break a sale. Learn more in our free report.

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The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Customer Experience, Hotel Industry, Loyalty, Market Research, Restaurant Industry, Retail Industry / By

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

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Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

Customer Experience, Market Research / By

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service.

The study reveals that while customers recognize the potential efficiency benefits of AI, they still strongly value human interaction for its empathy, personalization, and ability to handle complex issues.

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Enhancing the Movie Theater Customer Experience: Insights and Strategies

Entertainment Industry, Market Research / By

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual quality, dynamic pricing, premium offerings, and special events. Adapt to changing trends and preferences to stay competitive in the entertainment market.

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Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

Customer Experience, Market Research / By

In today’s competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards and discounts?

Our latest market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” uncovers the secrets to building exceptional customer experiences that drive true loyalty.

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Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research

Blog, Market Research, Senior Living / By

The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for senior living communities to understand the concerns and considerations of potential residents and their families.

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research Read More »