The Hidden Cost of Poor Cancellation Experiences

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience

In today’s retail environment, locked merchandise has become commonplace – but customer patience has not. Our new research reveals that 84% of consumers expect assistance within 4 minutes when encountering secured items. When this expectation isn’t met, 45% of frustrated shoppers turn to third-party retailers like Amazon instead. Retailers must reassess how their security measures impact sales and customer experience.

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