Author name: acloserlk

Is Your Current Data Strategy Setting You Up for AI Success?

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I continue to speak with organizations that ask the question: “𝑯𝒐𝒘 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒊𝒔 𝒐𝒖𝒓 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒅𝒂𝒕𝒂 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒘𝒉𝒆𝒏 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝑨𝑰 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏?” My answer is always the same: it is CRITICAL. Have you heard the saying, “𝑮𝒂𝒓𝒃𝒂𝒈𝒆 𝒊𝒏, 𝒈𝒂𝒓𝒃𝒂𝒈𝒆 𝒐𝒖𝒕?”The hard reality is that many companies are nowhere near ready for generative AI implementation because they lack an effective data strategy.

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Remote Work Unleashed: The Five Pillars of an Effective Remote Work Strategy

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Recently I had a chance to participate in a panel discussion at the CXOutsourcers mind share conference in Glasgow, Scotland to discuss the topic of recruitment and retention with some industry leading business process outsourcing (BPO) providers. Inevitably, the subject of remote work quickly emerged, and it was clear, it continues to remain a hotly contested subject for many companies.

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Constructive Customer Feedback: Beyond Social Media Complaints

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback

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While social media amplifies the vocal minority, 99% of customers remain silent. Learn how to gather constructive customer feedback from this majority to drive innovation and build authentic brand loyalty.

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback Read More »

Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation

Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation

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Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion
From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, affecting their consumer-facing opinion, not just their opinion as a potential employer.

Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation Read More »

A Closer Look CEO to Speak at Prestigious BPO Outsourcers Event in Glasgow, Scotland

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Sharing insights from his 30+ years of experience, A Closer Look CEO Chris Gillen will deliver a keynote about the Key Customer Experience Trends for Outsourcers to Watch. A Closer Look, leading provider of customer experience data and insights, is excited to announce that its CEO, Chris Gillen, will speak at the highly anticipated CxOutsourcers Mindshare Event in Glasgow, Scotland. The conference will take place on May 30-31 at the Merchants House of Glasgow, Scotland.

A Closer Look CEO to Speak at Prestigious BPO Outsourcers Event in Glasgow, Scotland Read More »

SASCS23_Bronze_Winner

A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky

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A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky Customer service fanatics, A Closer Look, were recently awarded a Bronze Stevie Award for their exceptional launch of the Customer Ambassador Program with Goodwill Industries of Kentucky. A Closer Look, long-standing customer experience fanatics, were recently honored with a

A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky Read More »

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Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

Case Studies / By

2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, a solution that captures actionable customer feedback, much of it from Net Promoter Score “passives”, and offers operational insights to drive revenue.

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale Read More »