Mystery Shopping

customer employee interaction captured by mystery shopping

Don’t Let AI Blind You: The Crucial Role of Mystery Shopping in Building Authentic Customer Connections

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While AI revolutionizes customer analytics, it creates a significant blind spot – the emotional nuances that drive authentic loyalty. Mystery shopping bridges this gap by capturing what algorithms miss: the impact of a genuine smile, empathetic service recovery, and subtle cues that make customers feel valued. The most successful businesses combine AI’s pattern recognition with mystery shoppers’ human insights to understand both what happens and why. This approach reveals whether your processes merely work efficiently or truly resonate emotionally with customers, helping you transform transactions into meaningful relationships that foster long-term loyalty.

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Mystery shopper dining at a casual restaurant

The Hidden Truths: What Brands Need to Know About Mystery Shopping Partners

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Today’s brands seem to have forgotten that understanding your customers’ experiences is crucial for success. The sheer number of negative reviews seen on social media, or the increasing instances of customers walking into a retail store or restaurant only to be greeted by a less-than-enthusiastic worker, is on the rise.

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Constructive Customer Feedback: Beyond Social Media Complaints

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback

Blog, Customer Ambassador Program, Mystery Shopping Solutions / By

While social media amplifies the vocal minority, 99% of customers remain silent. Learn how to gather constructive customer feedback from this majority to drive innovation and build authentic brand loyalty.

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A Closer Look CEO to Speak at Prestigious BPO Outsourcers Event in Glasgow, Scotland

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Sharing insights from his 30+ years of experience, A Closer Look CEO Chris Gillen will deliver a keynote about the Key Customer Experience Trends for Outsourcers to Watch. A Closer Look, leading provider of customer experience data and insights, is excited to announce that its CEO, Chris Gillen, will speak at the highly anticipated CxOutsourcers Mindshare Event in Glasgow, Scotland. The conference will take place on May 30-31 at the Merchants House of Glasgow, Scotland.

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A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky

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A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky Customer service fanatics, A Closer Look, were recently awarded a Bronze Stevie Award for their exceptional launch of the Customer Ambassador Program with Goodwill Industries of Kentucky. A Closer Look, long-standing customer experience fanatics, were recently honored with a

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Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Blog, Mystery Shopping Solutions / By

This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people are still looking for ways to generate extra cash. It does not help that Glassdoor reports that, “Seasonal and retail job openings are each down 8 percent year-over-year, a sign that the pandemic is muting hiring demand as customers and businesses alike adjust holiday plans.” As customers and businesses pivot, it is best to reinvent your seasonal gig work too. Luckily, mystery shopping is your solution to keep your holidays jolly while generating cash flow.

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